LOMA Conference and Awards poised to propel Nigeria’s entertainment industry to new heights
The Location Marketing Conference and Awards is set to take center stage in Lagos on the 27th and 28th of September 2024, promising to be a landmark event for Nigeria’s entertainment and Out of Home Advertising industries. This event is designed to accelerate growth, innovation, and collaboration in the sector, focusing on the transformative power of Out-of-Home (OOH) advertising.
As the entertainment industry in Nigeria continues to grow, the LOMA Conference offer a unique platform for the entertainment, OOH, brands, and creative industry leaders and professionals to converge and explore the untapped potential of OOH advertising. With the theme “Unlocking the Power of OOH Advertising in Building and Growing Nigeria’s Entertainment Industry.” The conference will address the critical challenges and opportunities facing the sector today.
Key highlights on how strategic OOH advertising can be a game-changer for entertainment brands, driving visibility, audience engagement, and market expansion will be made. Attendees will gain valuable insights into how OOH can be integrated into broader marketing strategies, providing a competitive edge in a rapidly evolving industry.
The keynote address to be delivered by Yinka Adebayo, Group Executive Director, OMG WeCa . In his session titled “Exploring the impact of Out of Home Advertising on the Evolution and Expansion of the Entertainment & Media Industry in Nigeria.” His insights will set the stage for a conference focused on actionable strategies and innovative solutions. Adebayo alongside other resource persons like Abisoye Oruye, the media manager, Subsaharan Africa, FC WAMCO, Elohor Olumide Awe, Portfolio Manager, Non-Alcoholics, Nigeria Breweries, Amobi Ezeaku, the CEO Rangers International FC Enugu, Godwin Enarkhena, Broadcast Journalist / Sports Administrator, IgweOkeke, MD Carat- Nigeria, and other top OOH Industry professionals from Nigeria and South Africa such as Remi Du Preez of Polygon, SA and Tshepo Matsepe, Co-Chairman, Kena Outdoor, SA will share their expertise on how OOH advertising can significantly boost brand presence in the entertainment sector through their presentations and panel discussions.
The Awards: Celebrating Excellence and Innovation.
The LOMA Awards, scheduled for the evening of the 28th of September, 2024 will recognize and celebrate the outstanding talents and organizations that have made significant contributions to Nigeria’s OOH industry. These awards aim to highlight those who have successfully leveraged OOH advertising to create impactful campaigns and those OOH companies and professionals who have done exceptional works between the period of June 2023 and May 2024
Driving the Industry Forward
The LOMA Conference and Awards is more than just an event—it’s a movement. By bringing together the brightest minds and most influential voices in the industry, LOMA aims to inspire a new era of innovation and collaboration. The insights and connections made during the conference will be invaluable for those looking to stay ahead in a competitive market, making this event a must-attend for anyone serious about the future of entertainment in Nigeria.
About LOMA Conference and Awards
The LOMA Conference and Awards is an annual event dedicated to advancing the role of Out-of-Home advertising in Nigeria. By fostering dialogue, sharing knowledge, and celebrating success, LOMA aims to drive growth and innovation the industry.
RECOMMENDED ARTICLES
Comment
No comments found.