LIA 2022 Awards announced
After London International Awards’ (LIA’s) high caliber juries convened in Las Vegas to deliberate on all the outstanding work, seeing every piece on-site and discussing and debating thoroughly, LIA has announced its highest and most prestigious 2022 Awards.
Barbara Levy, President of LIA, said: “In total, 754 LIA statues and 230 finalists were awarded to companies from 45 countries. Ogilvy, as a network, has outdone itself this year, achieving Global Network of The Year, amongst other top awards. In our Health and Pharma categories, IPG Health, truly dominated. They led the statue count in not only Health, but also in Pharma, a highly regulated industry. To all our Global winners, the LIA Staff sends our heartiest congratulations on such outstanding work!”
Of The Year Awards are calculated based on a point system allocated to the winning work chosen by the Juries across all competitions. LIA uses the creative credits that are input at the time of entry to award those points, regardless of the entrant.
Commenting, Samira Ansari – Jury President – TV/Cinema and Online Film, said: “I wanted to say a huge thank you for having me this year. I’ve always wanted to be part of LIA. Such an impressive show you put on.
“I for one really loved doing the in/out portion of the judging live. It meant we paid 100 percent attention to each piece of work and nothing was lost. I hope I walk away with some metal this time around. And hopefully more in the future.”
Commenting, Flor Arrizabalaga – Production & Post-Production and Music Video, said: “LIA judging was such a wonderful experience. I could see throughout the entire week how much LIA took care of us all.
“LIA is a great festival with jurors from all over the world who bring their unique views and experience to the discussions. And what can I say about my team in particular? Clever and funny people that made those days full of inspiration, laughs and great conversations.
“I really enjoyed the moment when Barbara came to us and explained a bit how the festival started. I think it’s great to see how many years the festival has been around and who are the key members. The best thing: so many clever women involved.
Commenting, Tom Beckman – Creativity In PR, said: “Thank you for inspiring well-organized and personal days in Vegas. The overall atmosphere is one of the best I’ve experienced in all my years of judging shows.
“I came hoping to be inspired, not only by the work, but also by other people’s perspective on the work. And I was not disappointed.
The purpose of being on a jury is to change your mind about what’s good and why. You want to leave with new perspectives. Sitting down for three days with industry experts to discuss and curate benchmarks for earned creative is a privilege.
“I believe we got to a good place for the first year of PR. It’s really good not to have online pre-judging. Especially with another jury (as in Cannes). That method kills a lot of good work due to lack of discussion, guidelines and calibration in the jury.
Doing all of the judging in person together always delivers a more solid result including more insights from the discussion.”
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