Leo Burnett wins Confused.com creative assignment
By Abimbola Mohammed
Leo Burnett has been appointed as the new creative agency for Price comparison site, Confused.com, following a competitive pitch conducted by Tuffon Hal.
The pitch process, which started in June but was later pushed back to early September, was between Leo Burnett and adam&eveDDB. The business was formerly handled by Accenture Song.
Samuel Day, chief marketing officer at Confused.com, said, “Wow, what an amazing pitch process. The work has been so good – it’s given us a really tough (but exciting) job to award just one team! Charlie and the Leo’s team have been outstanding throughout this process though and we are looking forward to getting cracking on planning next steps asap!”
Burnett CEO Charlie Rudd said: “We couldn’t be happier to win the Confused.com business. This has been an excellent process against the best agencies in town and now we get to deliver some truly populist work for a great business and brand.”
The win means creative and media for Confused.com are both with Publicis agencies.
Burnett will now probably head the UK new business rankings with Confused.com adding to new National Lottery operator Allwyn and Morrisons.
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