LASAA MD backs Standard Operating Procedure for OOH advertising sector
Managing Director of the Lagos State Signage and Advertisement Agency (LASAA), Ademola Docemo has expressed support for the newly established Standard Operational Procedure (SOP) for the Out-of- Home advertising sector in Nigeria.
Docemo, who spoke at the event of the formal unveiling of the SOP draft document in Lagos, lauded the collaborative efforts of the industry regulators, Advertising Practitioners Council of Nigeria (APCON) and Outdoor Advertising Association of Nigeria (OAAN) which has culminated in the successful birth of the SOP.
While commending efforts of the project initiators, the LASAA boss stated that his administration would continue to lend its corporate support to operators in the OOH sector, describing himself as a player and relevant stakeholder in the business.
He added that his administration was presently meeting with the leadership of OAAN towards working out positive modalities with regards to the vacant bill board policy currently being implemented by the Lagos state government.
The basic objective of the operating procedure, according to OAAN authorities is targeted at developing and maintaining a suitable standard for outdoor advertising practice in Nigeria as well as to establish a definite protocol for controlling the practice of outdoor advertising with a view to achieving a desired standard of practice.
The formal presentation of the draft document on the SOP was held at the prestigious Lagos Sheraton Hotel and Towers and it brought in attendance a convergence of various industry stakeholders cutting across the Nigerian Integrated Marketing Communications (IMC) sphere, including representatives of the sectoral organisations making up the industry.
The sectoral group representations at the event included member companies of the Advertisers Association of Nigeria (ADVAN), member agencies of the Media Independent Practitioners Association of Nigeria (MIPAN), the Association of Advertising Agencies of Nigeria (AAAN), Media companies among others.
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