Lagos Traffic Radio 96.1fm partners MARKETING EDGE, on 10th anniversary celebration
In preparation and readiness for its 10th anniversary celebration, Lagos Traffic Radio 96.1fm is partnering with MARKETING EDGE, Nigeria’s foremost advertising, marketing, and brand-centric platform, to gain more traction and desired amplification towards the grand event. The landmark and symbolic anniversary is set to hold on Sunday, 29 May, 2022.
This was disclosed by the General Manager, Tayo Akanle, who stated that the partnership is to ensure the success of the Anniversary, while reaffirming the transformative power of MARKETING EDGE in its agenda setting prowess and also in promoting the brand idea.
Akanle explained that the Station wants to leverage the goodwill between both brands as an area of comparative advantage to make the 10th anniversary celebration memorable and eventful. The GM said various activities have been lined up to make the day remarkable
Akanle said the support of this esteemed organisation will in no small measure help the Station actualise its desired results as it seeks to expand its listenership base and explore more financial prowess.
He said the mission of the organisation is to continue the path of excellence, as it provides timely, accurate Traffic Information and Travel Advisory to commuters for enhanced productivity using modern technologies and a well-motivated workforce.
Also speaking, Publisher/CEO, MARKETING EDGE, John Ajayi congratulated Lagos Traffic Radio on its tenth anniversary, saying the station has over the years proven its worth in the delivery of accurate Traffic Information and Travel Advisory.
MARKETING EDGE also pledged to collaborate with the Station on every aspect to ensure that the celebration turns out great and to ensure Lagos Traffic Radio presses on strongly in its vision to be the most reliable Radio Station providing Traffic Information in Africa.
Established by the Lagos State Government on the 29th of May 2012, the Station has continued to deliver its mandate based on its Core Values of giving Timely, Reliable, Accurate, Dynamic, Innovative and Objective traffic reports to its teeming listeners, with a vision to be the most reliable Radio Station providing Traffic Information in Africa.
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