Ladybird Advertising @ 5: Taking creative excellence to the next level
By Felicia Nwosu
A journey of a thousand miles, they say, begins with a step and so it was for Ladybird Advertising Limited, a 360 degrees integrated marketing communications agency in Nigeria. The agency took its first step onto the hotly competitive landscape of the Nigerian marketing communications industry five years ago. It was set up by a group of visionaries, strategists, planners and creators brought together to deliver business growth through branding.
This year, the symbolic bird of creativity will mark its fifth year anniversary of resilience, innovative excellence in branding management in glitz, glamour and enthusiasm. Ladybird will celebrate the year with greater anticipation for a bigger future in advertising. It is also re-echoing its commitment to continue in its service as a guiding light in the industry. It will be a time to reflect on its extraordinary advertising journey anchored on the board of a good clients’ relationship which has remained its foundation of accomplishments.
Ladybird Advertising Limited is also taking a thoughtful glance at the journey which has transited thus far in an unstable and shaky corporate environment. The agency has within its short entry, achieved a strong positioning in the advertising, marketing communications space with outstanding client service delivery focused on distinctive branding ability. This has earned the agency an excellent reputation in its journey.
It kicked off precisely in September 2017, by the ever trailblazing personality and a creative leader par excellence, Bunmi Oke, the Lead Consultant, whose passion and drive for elegance, sophistication and uniqueness birthed the agency whose pink colour, today, has continued to cause a remarkable stir in the industry.
Lady Bird is located in the center of the capital city of the state of excellence with the vision to plan, organize and implement marketing efforts for clients by offering strategic and creative solutions that help clients meet their business and brand goals. This is by generating creative conceptualization with original and unique ideas with a ladybird twist that clearly differentiates clients’ brands from others in the category that resonates with consumers and delivers on business objectives.
In its five years journey, Ladybird has demonstrated unrivalled and unparalleled competence as a fast-rising agency led by a veteran with over 30 years of rich experience. Having created a niche for itself, the young agency is armed with a highly talented team whose collective strengths have helped in delivering exceptional value for clients.
Today, the pink, feminine looking Ladybird Advertising Limited is involved in a groundbreaking endeavour as a key figure in marketing communications and brand management. It has become a force to be reckoned with in the industry as a specialist in market research, branding, creative, media strategy and analytics. These are achieved through the use of cutting-edge technology which has helped them to remain ahead of the curve in a fast-paced world.
In its quest to bolster clients’ business positioning, the agency, through its deep understanding of emerging trends and market dynamics, has been at the forefront of creating innovative approaches that help business growth. This is by shifting its focus through its intellectual agility which helps clients in navigating the hurdles in meeting consumers’ main touch-points by leveraging agency’s rich experience.
Ladybird has been instrumental since its launch five years ago notably for providing limitless value to clients, in the up-scaling of skill-sets. The fast-rising agency has extended her offerings by organising both online and physical workshop sessions, taking individuals through the amazing Journey of brand building on various social media platforms.
It will continue to occupy its space as an agency that has helped to shape an industry history and reshaping the future of advertising through continuous creativity, ingenuity and perseverance. This has set it aside as one of the leading agencies leveraging sophisticated data techniques to enable clients to maximise their media spend through unrivalled and accurate audience targeting.
Ladybird in its success journey has recognized the immense power of collaboration and partnership, as a strong catalyst and cardinal approach to attaining and sustaining business growth through relationships.
This strong motto has inspired and sustained the agency in its several undertakings. The most remarkable is its partnerships with Ad. Dynamo. Both will be delivering a bespoke workshop with the theme: “Bespoke Brand Building in the Digital Age”. The upcoming workshop in partnership with both agencies will be focusing on how to build brands on a budget via Meta advertising.
Africa’s largest digital media reseller and an agency whose goal is to give brands access to every digitally connected user in Africa. Ad Dynamo is poised to partner with brands to achieve long term results through advertising. As part of Aleph Group, Ad Dynamo has access to global platforms, and focuses on bringing these platforms to brands in Africa.
The pan-African sales hub has expanded its tentacles across several African countries with offices in Cape Town, Johannesburg, Nairobi and Lagos. 13 Years & still counting, Ad Dynamo is well established in the digital media sector and has built a reputation as a trustworthy media reseller delivered by a resourceful team who are eager to ensure that its customers get access to some of the best minds in the business.
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