Kia Records 200% year-on-year sales in Nigeria
Leading manufacturer of automobile in Nigeria, Kia Motors has recorded increased sales in 2017 with over 200 per cent year-on-year sales from 2016.
The company said it was set to triple its sales in 2018 with a sustained comprehensive business strategy.
Kia’s increased sales followed the country’s economic recovery from the recession that had hitherto stagnated all the sectors of the economy particularly, car sales in 2016.
As a major player in the automobile industry, Kia’s business strategy and the extensive customer-based sales and service programs broke the ice and paved way for a record high year-on-year sales.
Chief Executive Officer, Jacky Hathiramani, said the company was set to triple its sales by expanding its units in operations (UIO) with increased new sales in 2018.
Hathiramani noted that Kia had always stayed ahead of the curve with the top of the segment cars that have low maintenance costs and are affordable to the customers, stressing that that was one of the reasons why the company defied the recessionary period.
The CEO said he was confident that the second half of 2017 (2H17)’s sales momentum could be sustained into the 1H18, and this would help the company achieve better results over last year.
In his words, “There’s an increased sale in the last six months compared with the same period last year. So, we project increased sales in 2018”.
Among the aggressive sales initiatives undertaken by the company in 2017 was Kia Drive Your Dream and Ember Surprise Promos.
The company’s service promos also contributed immensely to the overall revenue for the company.
The introduction of Kia Double Deal Promo with over 15% discount on both parts and labour recorded tremendous success and helped increase Kia brand confidence among customers.
“These programmes increased our customer retention and loyalty towards the brand,” said Hathiramani.
He added that the company was set to introduce new models in the year 2018.
Headlining these models will be the world adjudged best-in-class luxury sedan, Kia Stinger, the B-Segment leader, SC Kia Rio and newly refreshed Kia Cerato, amongst others.
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