Keeping the tradition of winning with Nigeria
Historically, a Radler is a Bavarian beer mixed drink which consists of half German light lager (originally Munich Helles) and half sparkling lemonade (Zitronenlimonade). It is always served very cold and has a balanced taste with tart citrus undertones.
The first and only such drink in the Nigerian market is STAR Radler, which was launched into the market n 2015 by Nigerian Breweries Plc, Nigeria’s pioneer and largest brewing company, and has since taken the market by storm.
Quintessentially, right from its inception in 1946 with the launch of Nigeria’s first indigenous beer, STAR, Nigerian Breweries Plc has been consistent in birthing and brewing a brand that will not only win in Nigeria; but will also always win with Nigeria!
Little wonder that over the last seven years of its presence in the Nigerian market, STAR Radler has lived up to its corporate parental heritage as it is stealing the show in its segment; and is shaping and re-shaping the segment with its consistently rising profile and brand equity, backed with qualitative and quantitative marketing communications as well as sustainability and corporate social responsibility offerings.
Apparently intended for the health-conscious yet sociable, STAR Radler, has found cult followership among the womenfolk and those who favour the new out-going lifestyle without getting heavily into alcohol; those who are popularly referred to as the ’social drinkers’.
STAR Radler is a refreshing blend of STAR Lager beer & Natural Fruit juice flavours containing only 2% Alcohol.
It is that unique choice for consumers who want some excitement in taste beyond regular beer. Available in 2 flavours of Citrus (blend of Orange & Lemon Fruits) and Red Fruits (blend of Citrus with Strawberry & Cranberry fruits) Star Randler is presented in a 45cl bottle and 33cl can.
The marriage of excellent product, exceptional packaging and sole[1]niche-player status; backed by NB plc’s corporate promotional machinery has, within a short time catapulted STAR Radler into a mega rand. It has become a shining brand in beer and bar culture. Given its undeniable quality and unique flavour, STAR Radler is effectively bridging the gap between those who love the fine taste of beer and those who enjoy lighter flavours, providing the right satisfaction for consumers.
To effectively position the brand in the minds of its target audience, Kizz Daniel and BB Naija’s Erica Nlewedim have been appointed Brand Ambassadors for STAR Radler. The duo, as the face of the brand, have been instrumental in strengthening its presence across Nigeria as they spearhead various innovative campaigns that align with the brand’s ideals of promoting authenticity and originality as well as fun and excitement.
Last year, STAR Radler took a bold step in its brand evolution by unveiling its new sleek can. The new packaging is aimed at fitting the brand seamlessly into the trendy world of its consumers by refreshing them in style with a sleek can that delivers quality refreshment and matches their love for style and convenience.
This bold move shows STAR Radler’s leadership within the flavoured alcoholic beer category and an endless commitment to connect and win the hearts of its consumers.
As the world and the nation finally, acknowledge the denouement of the COVID 19 pandemic, and the bars and relaxation centres are now in full business, it is not unlikely that STAR Radler will have something for its numerous customers across Nigeria.
Will you join us in keeping our radars trained on the brand?
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