Kantar Group announces the proposed sale of Kantar Media for $1bn
By Abimbola Mohammed
Kantar Group has announced the plan to sell its Kantar Media unit to alternative investment firm H.I.G. Capital for approximately $1 billion. The deal marks a new chapter for Kantar Media, which will focus on delivering cutting-edge insights to clients across the content and advertising landscapes.
Kantar Media operates media audience measurement services in over 60 markets worldwide. The company is adapting to a rapidly evolving measurement landscape, where cross-channel solutions and emerging technologies like generative AI are increasingly in demand.
The acquisition will be primarily funded in cash, with additional non-cash considerations, including separation-related investments by H.I.G. Capital and an earn-out. The transaction is expected to be completed in the coming months.
Kantar Media was tapped by the Association of National Advertisers (ANA) last summer to build a single-source, cross-media calibration audience panel in the U.S. This panel will be a core part of Aquila, the ANA’s cross-media measurement solution.
Patrick Béhar, Kantar Media CEO, stated, “Over a year ago, I joined Kantar Media from Sky to accelerate the transformation of Kantar Media into an agile, technology-centric company, shaping the measurement industry through advanced cross-media solutions. This transaction would give us the resources and support to further accelerate our growth trajectory and strengthen our position as the global leader in media measurement and analytics. With H.I.G.’s expertise in scaling businesses and driving performance, we are more confident than ever in our ability to deliver innovative, data-driven solutions that meet the evolving needs of our growing client base all over the globe. Today is a fantastic moment for Kantar Media, its teams, its partners and its customers as we embark with H.I.G onto the next stage of our transformation”.
Nishant Nayyar, Managing Director at H.I.G. Capital, expressed excitement about partnering with Kantar Media, citing the company’s reputation for delivering trusted insights to the global media industry.
“We are excited to partner with Patrick and his talented team. Kantar Media has a long-standing reputation for delivering essential data and trusted insights to the global media industry. We are confident that as an independent business under the leadership of Patrick, the company will continue to thrive and lead the way in media measurement and analytics innovation.”
Kantar Group is jointly owned by Bain Capital (60%) and WPP Group (40%).
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