Kantar Boss, Moroke, leads conversation @ MARKETING EDGE National Marketing Stakeholders’ Summit
By Felicia Nwosu
Industry stalwart, IVAN MOROKE, the CEO of Kantar Insight Division, South Africa, Regional Lead Inclusion and Diversity Kantar, Middle East and Africa, will be leading the conversation at MARKETING EDGE 2023 Annual Marketing National Summit .
He will be delivering his keynote presentation alongside other industry thought leaders across various sectors of the global economy.
This year’s MARKETING EDGE Annual Summit and Brands & Marketing Awards of Excellence, billed to hold Virtually on 15th September, will feature robust discussions on the theme, “The Sustainable Growth of Marketers: Adapting to Challenging Opportunities In a Disrupted World”.
MOROKE and other industry intellectuals and ideas power-houses will be offering invaluable insights on how various key players across industries can navigate through various hurdles, economic headwinds, opportunities, best practices, and pivotal shifts in the rapidly evolving marketing landscape.
MARKETING EDGE also promises to unveil other notable speakers who will be joining MOROKE to make the event worthwhile for its esteemed audience as it unfolds.
The Keynote speaker, MOROKE, is seasoned marketing practitioner, specialising in collection and analysis of data from diverse sources to identify marketing insights, develop actionable marketing and communication strategies that deliver on profitable and sustainable growth.
He began his formal marketing career journey at British American Tobacco, while occupying various leadership roles in the marketing value chain.The marketing leader, through the introduction to marketing and business consulting, gained added value which has accelerated his career growth trajectory.
The Kantar Insight Division South Africa’s boos has been a key driver of brand marketing and innovation strategy having garnered over 20 years background experience. He led various insight and strategic marketing projects for a list of blue-chip companies across diverse industries in South Africa and other African markets.
The ace marketer has several consulting leadership roles, which include Strategy Director, Managing Director and CEO at leading marketing and communications institutions like Lowe Bull, Yellowwood Future Architects and TBWA Hunt Lascari.
He later founded the marketing insights and strategic consultancy, Co-Currency, based on the philosophy and business approach of collaborating with diverse experts to deliver growth solutions for clients as well as building new capabilities for brands.
Ivan is the ex-Chairperson of the Jury for the APEX Effective, ex-Chairperson of Brand Council South Africa (BCSA) and ex-Vice-Chairperson of the Association for Communication and Advertising (ACA), and ex- committee member of Effies South Africa. He continuously serves on the jury panel of Lories Awards (Shared Value, Creative Effectiveness, Service Design) and is the Chairperson of Marketing Achievements Awards South Africa
He sits on the boards of Heartlines and Nelson Mandela Children’s Fund. He is driven by the passion for leveraging brands to grow businesses across Sub-Saharan Africa sustainably, and impacting communities positively. He fundamentally believes entrepreneurship, tech and innovation/creativity individually and collectively, to be the solution for realising Africa’s full potential.
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