Kantar has strengthened its leadership structure across Africa with the appointment of Daniel Oseman as Managing Director for West, East, and Central Africa, a move that places the experienced insights professional at the helm of one of the global research and consulting firm’s most strategically important regions.

Confirming the development in a personal announcement, the newly appointed regional managing director expressed enthusiasm about the responsibility and the opportunity ahead.

“I am pleased to announce my appointment as Managing Director for West, East and Central Africa at Kantar. I appreciate the messages of support and look forward to working closely with the WECA leadership and broader Kantar team as we continue to drive growth across the region,” the regional business leader said.

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In the expanded leadership role, the consumer insights authority now oversees multi market operations across West, East, and Central Africa, while simultaneously driving commercial growth, operational leadership, and profit and loss management across the region.

The research industry executive leads diverse teams across multiple countries, ensuring clients continue to receive data driven insights and strategic guidance designed to help organisations build competitive brands in Africa’s rapidly evolving markets.

The appointment represents the latest milestone in a steady and clearly defined career trajectory within Kantar, where the business strategist has spent more than a decade rising through leadership ranks across research, client service, commercial growth, and executive management functions.

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The regional insights leader began a professional journey in research and analytics in the United Kingdom, working with TNS BMRB in London, where the young researcher moved from Research Executive to Research Manager between 2009 and 2013.

During this early phase, the public policy research specialist focused on education, youth affairs, and crime related studies, developing strong capabilities in evidence based analysis and stakeholder engagement.

In 2013, the insights professional relocated to Kenya, a decision that would shape a long term leadership path within the African insights ecosystem.

Joining Kantar TNS East Africa as Associate Director, the telecom research specialist handled telecommunications and communications research across East and Central Africa, supporting major industry players with consumer intelligence and market strategy insights.

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As responsibilities expanded, the research consultant progressed to Account Director, where the commercial insights practitioner focused on the rapidly growing telecommunications sector in the region, helping service providers use consumer intelligence to guide growth decisions.

Subsequently, the brand and customer insights leader moved into the role of Client Service Director, leading the Insights and Business Development division for East and Central Africa and managing teams delivering strategic research across multiple sectors.

Leadership responsibilities continued to grow. In April 2020, the market research executive became Managing Director for Kantar East Africa, where the business leader guided regional operations through a period of market transformation and digital acceleration.

Building on that success, the growth strategist later assumed a broader role as Managing Director for Kantar East Africa and Chief Growth Officer for West, East, and Central Africa, combining operational leadership with regional commercial strategy responsibilities.

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Now, as Managing Director for West, East, and Central Africa, the regional executive brings together years of experience in commercial strategy, consumer insight leadership, multi market business management, and talent development, positioning Kantar to deepen its influence across Africa’s marketing, brand, and consulting ecosystem.

The African business leader has consistently emphasized the importance of evidence based decision making in navigating complex and fast changing markets, noting that working across diverse categories, cultures, and economic environments has strengthened a commitment to helping organisations unlock sustainable growth.

Beyond commercial performance, the organisational leadership advocate has also built a reputation for developing high performing teams, nurturing talent, and fostering a culture rooted in curiosity, collaboration, and continuous learning, values that align closely with Kantar’s global leadership philosophy.

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Academically, the research and consulting executive holds a Master of Business Administration with Distinction from Warwick Business School, completed between 2019 and 2023, as well as a Master’s degree in International Relations from the University of Birmingham, credentials that complement extensive professional experience in insights, strategy, and regional business leadership.

With the new appointment, Kantar reinforces its commitment to strengthening leadership capacity across Africa while positioning the organisation to help brands, governments, and institutions better understand consumers across the continent’s dynamic markets.