JWT South Africa set to rollout new Gulder campaign

South Africa’s J Walter Thompson is the new owner of Nigerian Breweries nultimillion naira Gulder account and the agency is expected to rollout the first set of Gulder campaign before the end of 2016.

The brief was awareded to the global advertising network a couple of months back after the brewery giant ended its relationship with Insight Communications, which warehoused the account for several years.

Though NB Plc would not comfirm the report, but a source close to the company told MARKETING EDGE that the South African agency has began working on the business and will likely roll-out in December.

However, until December when the new campaign is due, Gulder will continue to run on current campaign. The “na man you be” campaign was done by a little known advertising agency based in Ikeja.

Since the campaign was launched, it has gathered traction among stakeholders in the industry who applauded the ad agency for its insight and creativite depth.

It is not clear why NB Plc withdrew the account from Insight, but sources close to the company said it wanted a new approach to its marketing communications.

However, Gulder is not the only NB Plc brand wharehoused with JWT, the Johannersburg based ad shop is also the owner of the much coveted Star account.

JWT World Wide operates in over 200 offices and more than 90 countries worldwide. The agency network recenlty celebrates its 150 annivassary