Jonathan Lee becomes Grey’s Global Chief Strategy/Data Officer
Jonathan Lee has been named Grey’s Global Chief Strategy and Data Officer. The formerly Chief Strategy Officer of Grey New York will now lead strategy and data for all of Grey Group’s 32 global offices.
Jonathan, who joined Grey, which is part of the WPP Network, in 2015, has been charged with evolving the Strategy of the Group, one that is built for tomorrow and delivers breakthrough innovation. He drives the development and implementation of a single strategic POV and integrated creative thinking that leads to big-platform ideas true to the Group’s Famously Effective mission.
Adept at synergising creativity, data, media, and technology in the development of brand strategy, Jonathan’s track record of success will stand him in good stead in his new role as Global Chief Strategy and Data Officer.
Jonathan joined Grey in 2015 from Huge, the Brooklyn-based worldwide digital agency, where he served as Global Managing Director, Planning and Strategy, and oversaw an integrated strategic offering comprising over 100 individuals globally.
Jonathan has held senior leadership roles in strategic and accounts planning at both digital and traditional shops, including the digital agency Rosetta, where he developed and introduced a new planning philosophy for the “connected world,” and TBWA\Chiat\Day New York, where, among other things, he developed the global brand strategy for Michelin and led the Vonage account. He has forged successfully integrated strategy models across disciplines as well as planning and creative collaboration across borders.
Dan Ng succeeds Lee as Chief Strategy Officer for New York and will report to him.
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