Interpublic Group taps Yaniv Sarig as Global Head of AI Commerce
By Khairat Asokomhe
Interpublic Group, a marketing communication, has named Yaniv Sarig as its Global Head of AI Commerce. Disclosing this recently on its website, the global agency group said the appointment is poised to drive the evolution of systematic commerce solutions and empowering global brands to thrive in an increasingly interconnected marketplace.
The trailblazer in AI commerce will assume the role after consulting for Interpublic and will continue reporting to the company’s Global Chief Commerce Strategy Officer, and he will also collaborate closely with leaders in the technology and agencies sector across the Interpublic portfolio to create agentic commerce solutions that can enable clients to expand their profitable market share in an increasingly fragmented omnichannel environment.
Commenting on his appointment, the company’s Global Chief Commerce Strategy Officer, Jeriad Zoghby, said they are excited to have the AI commerce pioneer , Yaniv in their team in an expanded capacity.
“He brings a unique perspective as a pioneer in applying machine learning and automation to commerce and as a former CEO of a publicly traded consumer goods company. This strategic hire underscores Interpublic’s commitment to leveraging AI advancements towards commerce innovation, equipping brands with the systems and insights needed to compete in an ever-evolving digital landscape.’
Before now, the seasoned entrepreneur served as CEO and a co-founder of Aterian,” a technology-driven consumer goods company that built and expanded multiple multimillion-dollar brands with a marketplace-centric approach”.
According to IPG, Under his stewardship, “Aterian emerged as a leader in the third-party seller ecosystem, leveraging automation and machine learning to optimize product development, supply chain management, and digital marketing”.
However, his expertise in managing AI-driven commerce operations will play a key role as Interpublic grows its commerce solutions, helping major brands thrive in an ever-evolving omnichannel marketplace. His responsibilities will also involve incorporating market-wide data signals from Intelligence Node into agentic platforms, as well as forging strategic partnerships with players in the commerce ecosystem, such as Salsify, Pacvue, and Flywheel, to deliver a more comprehensive and unified suite of commerce solutions for clients.
In addition, Yaniv Sarig believes that the commerce landscape is evolving at a rapid pace, bringing increased complexity and new challenges for consumer brands, So, by merging IPG’s agency expertise with the advanced analytical capabilities of LLMs applied to Intelligence Node’s data, they will be able to equip brands to succeed in today’s increasingly complex commerce landscape.
“I’m excited to join Interpublic to help enterprise brands harness the latest advances in AI to systematically manage commerce capabilities at scale. By combining IPG’s agency expertise with the ability of LLMs to apply expert level analysis to Intelligence Node’s data, we can empower brands to thrive in this new era of commerce complexity. Having built and operated digitally native brands that leveraged data, automation and machine learning to compete effectively, I’ve seen firsthand how technology can become a key differentiator in winning the digital shelf”, he said
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