Insight Publicis, West Africa’s leading creative advertising agency, has launched a selective creative academy aimed at closing the growing gap created by a lack of experienced and passionate creative manpower in the marketing communication industry in recent years.

The new creative academy will be a training ground for top-tier creative professionals in the Nigerian and African marketing communication landscape.

Dr. Tayo Oyedeji, Group Chief Executive Officer of Insight Redefini, said: “We are excited to announce the birth of the Creative Interns Academy (CIA).” This is the creation of Nigeria’s creative advertising powerhouse, Insight Publicis. The academy is aimed at producing thoroughbred creative professionals and providing a talent pool for the Insight Redefini group of companies to feed the creative yearning of the marketing communication industry from entry level and through the ranks. This initiative is a timely intervention aimed at reaffirming the world-class creative leadership Insight Publicis and the Insight Redefini group are known for.”

Commenting on the creative academy, Group Creative Director, Insight Redefini, Sinmisola Hughes-Obisesan, noted: “We are thrilled to launch this creative enterprise and are committed to producing brilliant, passionate, and dexterous creative professionals from our Creative Interns Academy. The course content, both theoretical and practical, has been designed to cover every aspect of the creative chain, from ideation all the way to production, to ensure our interns get holistic and robust training across the entire creative process.”

According to Sinmisola, “Insight Publicis has developed a world-class creative curriculum to ensure the interns are positioned to be seamlessly onboarded onto projects for both global and local clients upon completion of their training and final assessment.”

Having recently developed very successful global and local campaigns across a range of sectors for brands such as Amazon Prime Video, Pepsi, Heineken, Aquafina, Gulder, 2Sure, VISA, NNPC, FCMB, and many others, Insight Publicis remains poised to continue to lead the creative charge with the launch of the Creative Interns’ Academy.

Similarly, the Account Management Director at Insight Publicis, Oluwaseyi Layade, sees the new Academy as a “boost” for both Insight Publicis and Nigeria’s creative industry. “The academy will bring a huge boost to solving the challenge of quality manpower for our business while also ensuring there is steady continuity of Insight Publicis’ renowned global standard.”

Oluwaseyi added that there won’t be any dull moments at the academy, as the interns are due for a truly memorable creative academic session: “Scheduled to run for a period of six months, the interns will experience a robust learning program under the tutelage of erudite experts.”

Serial award-winning Insight Publicis, formerly known as Insight Communication, was incorporated in 1979 and commenced operations in 1980 as an integrated marketing communications group. Dr. Biodun Shobanjo (OON), the Chairman of Troyka, and Mr. Jimi Awosika, Vice Chairman of the group The Agency is the iconic creative powerhouse in Nigeria and on the African continent, building vibrant brands across all sectors.