Industry leaders laud AAAN at 50
By Abimbola Mohammed
Following the unveiling of its new logo and 50 years anniversary, the past presidents of Association of Advertising Agency of Nigeria (AAAN) and other industry leaders have lauded the height the association has attained in its years of existence.
The two-in-one event with the theme: “50 Years Young … Ready for More” was held recently at Marriott Hotel, Ikeja GRA, Lagos.
In his good will message, Sir Steve Omojafor (MON), Chairman, AAAN Board of Trustees, noted that, 25 years ago, he was the president of the association, adding that to celebrate another 25 years under the leadership of another Steve (Babaeko), was a beautiful coincidence given the significant success currently recorded under Mr. Babaeko.
“Advertising practice in Nigeria began as early as 1928 with the UAC Company of Nigeria. UAC came to Nigeria with lots of merchandise to sell, and in the process of looking for how to get all Nigerians their goods across West Africa countries, they put together the West Africa publicity Limited, which was later transformed into Lowe Linters Limited, the first advertising company in Nigeria,” he recalled.
The doyen of advertising said that the association has grown from what it used to be in 1971, when it was formed and formally launched in 1973, as the number of agencies has continued to rise. He added that the past leaders are very proud of what the association has been able to achieve 50 years after.
“We are very proud that more people have come into the profession, both young and old have continued to come together to plan world class advancement across the country, across West Africa and globe. I say congratulations to both our founding fathers who have laid the trail all along and for the younger generation, the current executive council of AAAN for putting this together,” Sir Omojafor said.
On his part, Dr. Lekan Fadolapo, DG, Advertising Regulatory Council of Nigeria (ARCON), said the association in 2004 was the first in the industry to have its own property.
“I want to congratulate the association for this remarkable success; it has been years of success stories. At different times, the association has faced different challenges and has been able to weather them all. On behalf of ARCON, I say congratulations!”
In the same vein, Prince Ademola Docemo, MD/CEO Lagos State Signage Advertisement Agency (LASAA), said he is proud of the height AAAN has attained, adding that the 50th anniversary is like a reunion of creative minds. He is optimistic that the association will do more great things in years to come.
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