Indomie, 9Mobile, Goldberg, others win big at ADVAN Awards for Marketing Excellence
It was a night of glitz and glamour as the Advertisers Association of Nigeria (ADVAN) held the 12th edition of its African Awards for Marketing Excellence.
The prestigious event, which took place at the Admiralty Conference Centre, Victoria Island, Lagos, brought together leading professionals in the marketing and advertising industry to celebrate excellence, innovation, and outstanding achievements in the sector.
The ceremony was graced by industry captains, marketing professionals, government officials, and CEOs of major corporations.
Among the distinguished guests was the Minister Industry, Trade and Investment, Dr. Jumoke Oduwole, who highlighted the critical role of marketing in Nigeria’s economic transformation.
In his address, Osamede Uwubanmwen, President of ADVAN, described the awards as the “Oscars of Marketing,” emphasizing their significance in recognizing the ingenuity of marketing professionals and brands.
Similarly, ADVAN’s CEO, Ediri Ose-Ediale, revealed that over 200 entries were received for the 2025 edition, reflecting the industry’s increasing competitiveness and creativity.
This year’s awards were themed “Controlled Chaos: Mastering Marketing in a Hyper-Connected World,” addressing the rapidly evolving marketing landscape and the challenges of engaging consumers amidst fragmented digital content and shifting trends.
The event also featured a rigorous selection process, overseen by a distinguished panel of judges, including marketing academics and industry leaders, ensuring that only the most deserving brands and professionals were recognized.
In the brand categories, Terra Seasoning emerged as the winner of the Innovation Award, followed by Gino Seasoning and Peak Milk. Indomie was named Brand of the Year, with Milo and Amstel securing the second and third positions. Lush Hair won Campaign of the Year, while Golden Terra and Airtel took second and third place, respectively.
Stanbic IBTC was awarded for Corporate Social Responsibility, with Indomie and Guinness following closely. Indomie also secured the top spot for Consumer Promotion, ahead of Smirnoff and Onga.
The Best Use of AI category saw 9Mobile taking the lead, followed by Lush Hair and Leadway Pensions.
In Experiential Marketing, Colgate claimed the top position, with Onga and Mamador finishing second and third. Jumbo Chicken won Brand Extension, with Goldberg and Dettol ranking behind.
Big Bull was recognized as the Indigenous Brand of the Year, while HPZ and Addmie followed. Indomie also triumphed in the Digital Campaign of the Year category, with Nutrify in second place and a tie for third between Joy and Digi Splash. Peak Milk won the Legacy Brand category, ahead of HPZ and Morning Fresh.
In the Judges’ Choice Awards segment, Nestlé Milo was honoured for Brand Excellence, Amstel Malta for Public Relations, and NNPC emerged as the Public Sector Brand of the Year.
In the People’s Choice segment of the awards, MTN was named People’s Brand of the Year in the telecoms category, while Opay won in the fintech space. First Bank took the top spot among financial institutions, and Nutri Milk was recognized in the FMCG sector.
In the individual Awards segment, Peter James emerged as the Future Leader of Marketing (Junior Manager category), with Onafeko Ibrahim Abimbola and Olaitan Opeoluwa Oyindamola in second and third positions. Babafemi David won the Future Leader of Marketing (Student) category, followed by Bankole Temitayo and El Nissi Ainu. The Brand Journalist of the Year award went to Toyosi Olajide, with Azeez Disu and Abimbola Mohamed securing second and third place.
The Industry Leadership category recognized Chief (Dr.) Anthony Aletor for Outstanding Leadership & Economic Development in the Insurance sector. Alhaji Aliko Dangote was honored for his contributions to Oil and Gas, while Barr. Allen Ifechukwu Onyema was recognized for his role in Aviation. Dr. Stella Chinyelu Okoli received the award for Pharmaceuticals, Chief Diana Chen for Automobiles, and Mr. Mudiaga Clement Enajemo for Fashion.
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