ID Africa announces 8th edition of NECLive, unveils new offerings
ID Africa, owners of theNETng and producers of Nigerian Entertainment Conference (NECLive) has announced a new format for the 8th edition of the long running conference. The event is slated for Wednesday, April 22, 2020 at the Landmark Event Centre, Victoria Island, Lagos.
According to the organisers, this year’s conference will be expanding its format to accommodate new activities, events and programmes in order to deepen its impact and shore up its contributions to Nigeria’s entertainment and creative industry. Live concert, award show, workshops, satellite events, and more will feature in new format for the 8th edition of NECLive.
The theme for the 8th edition, “Building The Future”, explores various ways of maximising the potential and impact of recent strides in distribution, cinemas, events, promotions, exhibitions, productions and festivals, and how stakeholders can erect the infrastructure necessary to build the desired future for Nigeria’s creative and entertainment industry.
A statement from the organisers said: “With this new approach, #NECLive8 hopes to broach tougher conversations and nudge stakeholders towards extracting more value from the ecosystem than is currently obtainable. The expansion also allows for opportunities to introduce more experiential consumer activations and activities which will offer more value to attendees, creatives and brand partners.
“The two-day programme will now incorporate the standard elements of NECLive alongside new elements such as an awards dinner designed to celebrate the best of Nigerian entertainment, and a concert which will feature performances from across the spectrum of Nigeria’s entertainment industry.”
The statement also pointed out that for the past seven years, NECLive has run as an intensive full day, nine-hour event featuring powerful panel sessions, insights from industry leaders and critically innovative conversations. Past editions of NECLive have seen over 12,000 attendees, reached over 60 million viewers online and via live TV, and hosted over 450 industry experts as speakers and panelists, including MI Abaga, 2Baba, Omotola Jalade-Ekeinde, Simi, Davido, Bayo Adekanmbi, D’Banj, among others.
Commenting on the forthcoming event during a press parley, the ID Africa boss, Femi Falodun, said: “Since the 2019 edition of NECLive, we have been working hard behind the scenes to redesign the entire NECLive experience. Our goal is to offer more value to all attendees, our brand partners, entertainment industry professionals, performers and creatives in Nigeria, and we believe the 2020 edition will deliver this objective.”
Also speaking at the media conference, Ayeni Adekunle, Founder and Convener of NECLive, said: “We set up NECLive eight years ago as an intervention to rally everyone towards building the industry of our dreams. Eight years on, we are glad to witness and facilitate the transformation of our home entertainment, our music and our media. And we are calling on the government, practitioners, fans and investors to come to the party.”
NECLive will hold at the Landmark Centre, Victoria Island, Lagos, while the NECLive concert will take place at the same venue from 5pm the same day. Tickets will be available in three categories, offering varying levels of access to #NECLive8:
Regular: Live Conference (Keynotes & Panel discussions); Free for students with valid ID, event partners and volunteers.
Premium: Live Conference + Workshops + Masterclasses + Reserved Seating + Meeting Room & Lounge Access + Satellite Events. Free: Live Conference. Available only to students with valid ID.
Registration opens in February 2020, while speakers, panellists and performers will be announced soon on the official website. Interested attendees and sponsors can visit nec.ng for more information.
About NECLive
Nigerian Entertainment Conference (often stylized as NECLive), with the hashtag #NECLive is an umbrella conference for the entertainment industry in Nigeria, which continually discusses the trajectory development of the sector and shapes the discourse and practices surrounding it. #NECLive is the marketplace for innovative ideas, products, unveiling of dynamic solutions that will connect, engage and encourage industry collaborations for sustainable socio-economic development while offering a brighter future in the continent.
Organised annually since 2013, #NECLive brings together practitioners from all sectors of the entertainment industry for a full day of conversations, workshops, exhibitions and master classes. It serves as a platform for discussing challenges, exchanging ideas and finding a strengthened pathway for the entertainment industry in Nigeria to thrive.
The yearly conference hosts respected guests, speakers and panelists from various sectors of the economy, and attracts over 3,000 participants at the venue and millions of viewers and audiences on various platforms – cable TV, digital viewing and online streaming.
About ID Africa
Info Digital Africa (ID Africa) is a Marketing, Media and Technology company using creative content, smart digital thinking and social products to help individuals and businesses connect with people they care about. Commencing business in 2015 as part of BHM Group, ID Africa provides marketing and communication services for clients in categories such as telecoms, financial services, media, FMCG, manufacturing, hospitality, government, non-profit and others.
As a media and consumer tech company, ID Africa has also built and owns a number of fast-growing media properties and events such as theNETng, Neusroom, 234Star, Orin, NECLive, Social4Media Masterclass, Nigerian Twitter Map and others.
Photo caption – L-R: Founder and Convener of NECLive; Ayeni Adekunle, Conference Coordinator; Henry Ekechukwu, Pinpoint Media CEO; Chris Ihidero and ID Africa CEO; Femi Falodun at the NECLive BIG Announcement event held at Radisson Hotel, GRA Ikeja, Lagos recently.
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