Hyundai wins 2020 Design Award in style
Hyundai Motor Company, one of the leading automobile companies, has been awarded the 2020 Car Design Award in the “Concept Cars” category for its “Prophecy” concept EV which was introduced earlier this year.
Traditionally, the Car Design Awards is an event which regularly takes place in Italy since 1984, and one of the industry’s most coveted prize ceremonies aimed at celebrating and marking turning points in the future of transportation design. The new innovation has been praised by international jury made up of representatives and some of the world’s most famous automotive magazines who guarantee its competence and authoritativeness.
Appropriately, Huyndai named concept EV came in first in the “Concept” category of the 2020 Car Design Awards. “Prophecy” is notable for the way it combines Hyundai’s sensuous sportiness design identity with optimistic futurism, which aims to bring a new form of emotional connection between humans and automobiles.
The 2020 award was Organised by Auto & Design magazine, but for the first time held online due to the present situation due to the COVID-19 outbreak. The awards are assigned by international judges made up of representatives of some of the most prestigious automotive publications in the world.
At the presentation of the award to Hyundai Company, the jury commended “Prophecy” for its aerodynamic, natural shape inspired by streamlined sedans of the 1920s and 1930s which is combined with a series of technical innovations to arrive at this great innovation.
Hyundai, with its new development, has presented a unique automobile brand to the world instead of copying others or making it a usual conventionally powered car.
According to the company’s Senior Vice President and Head of Hyundai Global Design Centre, SangYup Lee, the “Prophecy” concept EV happened as an inspiration.
“It has been a real pleasure working on this project, and we are delighted to win this prestigious Car Design Award for ‘Prophecy’. When we develop our concept cars, we look everywhere for inspiration, whether it’s the fashion or mobility industry.
“With ‘Prophecy’, we tried to create a really positive optimism for the future based on very simplistic single curve forms that are memorable of eras of aerodynamic and streamlined cars but projected into the future,” said Lee.
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