Gordon, Chijide to speak at Posterscope “Out-of-Home” Conference
Posterscope, the world’s leading out-of-home communication agency is set to officially launch into the Nigerian market.
Managing Director of Posterscope Nigeria, Dan Oshodin disclosed this at a news conference on Tuesday.
He said that Posterscope’s arrival in the market is bound to cause a significant shift in how the medium is considered as the company deploys new systems and methodologies that would put consumers at the heart of Out-of-Home planning and buying.
To herald the entry, Posterscope is partnering with the Outdoor Advertising Association of Nigeria (OAAN) to host key stake holders in the Nigerian advertising industry in a thought leadership conference where Posterscope experts from around the world will discuss how technology, convergence and connection are redefining the way brands use out-of-home media.
Tagged Pioneering Change OOH Conference, the event which will be held on 21st July 2015, at Protea Hotel, Ikeja, Lagos will feature David Gordon, Posterscope’s Global Insight Director, the man who helped midwife Route, the UK’s OOH audience measurement system and OCS, Posterscope’s OOH Consumer Survey which is set to be launched in Nigeria.
Other speakers at the conference include Charles Chijide, President of OAAN, Bruce Burgess, Development Director, Posterscope Sub-Sahara Africa; Vikrant Tandle, Chief Operating Officer of Isobar; and Uzoma Okoye, Managing/Creative Director of Etu Odi. With 53 offices in 32 countries, Posterscope is the world’s leading media agency with specialist focus on out-of-home communication and a better understanding of emerging technology and consumer behaviour when out-of-home and how these two combine to create new opportunities for advertisers.
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