FirstHoldCo Plc to unify brand identity, retain First Bank Nigeria Limited as flagship
By Felicia Nwosu
FBN Holdings Plc has officially disclosed its plans to transition to First HoldCo Plc (FirstHoldCo), a change that will be implemented across all its subsidiaries, based on the rebranding proposal put forward at the company’s 12th Annual General Meeting in the just outgone year 2024.
According to the Secretary, Adewale Arogundade, the group confirmed its transition to First HoldCo Plc since November, last year on the Nigerian Exchange.
FirstHoldCo Plc has also revealed plans to maintain First Bank Nigeria Limited as its flagship brand while renaming its other subsidiaries in asset management, capital markets, securities, trusteeship, and insurance brokerage. The group stated that the new, unified brand names would be implemented once the necessary regulatory approvals are obtained.
At the 12th Annual General Meeting, shareholders approved the rebranding from First Bank Holdings to FirstHoldCo Plc. This transformation is seen as a strategic move to redefine the group’s identity while honoring its legacy and reinforcing its leadership in the financial services sector.
Group Managing Director, Wale Oyedeji, described the rebranding as a significant step toward the company’s future growth and innovation. He explained that the change represents more than just a new name, emphasizing that it is a reaffirmation of the company’s mission and vision to provide world-class financial solutions.
Oyedeji highlighted that the unified brand identity would enhance operational efficiencies, improve service clarity, and provide tailored financial solutions to customers across Nigeria. He also noted that the rebranding would strengthen the company’s market position in Africa while maintaining a global presence.
He further stated that the group’s integrated brand structure would boost synergies among its subsidiaries and position the company as a strong competitor in global markets. According to Oyedeji, this strategic shift reflects FirstHoldCo’s commitment to innovation and a customer-focused approach, blending tradition with progress and local influence with international reach
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