FirstBank emerges leader in media promotion
By Felicia Nwosu
Nigeria’s multinational bank and financial services company, First Bank Nigeria Limited, has emerged the leading bank with a media share of 29% in the month of May, 2022. This was revealed by P+ Measurement Services, an Independent Media Intelligence and Evaluation service provider.
According to the measurement service provider, the truly the first bank topped the list as the leader in promotional media content for the month of May. It stated that, “The key metrics audited are promotional media content tracked in the online and traditional media in the month of May, 2022.”
United Bank for Africa, UBA followed closely in the ranking with 28%, while Stanbic IBTC came in no distant third with 22%.
Also, FCMB and Access Bank completed the top five chart with 16% and 5% media share respectively.
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