Femi Adelusi concludes tenure as HASG Chairman, hands over to Lanre Adisa
By Oluwaseyi Lawal
The Heads of Advertising Sectorial Groups (HASG) has elected Mr. Lanre Adisa as its new chairman. This latest development took place on July 23, 2024.
Lanre Adisa, who ran unopposed, also recently secured a victory in the Advertising Agencies Association of Nigeria (AAAN) election.
After a successful term as HASG chairman, Dr. Femi Adelusi, a former president of the Media Independent Practitioners Association of Nigeria (MIPAN), has left behind a legacy of noteworthy achievements and advancements for his successor to build on.
His tenure was exemplified by a number of innovative accomplishments that are worthy of pride and admiration and built a strong base for the foreseeable future. A golden era for HASG was ushered in when Dr. Adelusi formally handed over the position to Mr. Lanre Adisa after the election. Under Mr. Adisa’s direction, the group has high hopes for future expansion and success.
As the first West African to serve on the Cannes Lions jury in 2018, Lanre Adisa is recognised for his pioneering achievements in the advertising industry in the region. With his wealth of expertise, insight, and innovative leadership, it is anticipated that he will strengthen the association by expanding upon the groundwork laid by his forerunners.
The Advertising expert founded Noah’s Ark, one of West Africa’s leading independent agencies, in 2008. He started out in 1990 as a Trainee Copywriter at MC&A: Saatchi & Saatchi, Lagos. He was an Associate Creative Director at Insight-Grey till 2003 when he joined TBWA\Concept as CD. He left in 2008 as ECD to start Noah’s Ark. Noah’s Ark has evolved into a group of creative businesses which includes Integrated Indigo (PR), Underdog Productions (Content) and The RedWolf Company (Digital Creative).
In addition to his professional accomplishments, Lanre Adisa is dedicated to mentoring the next generation of creatives in Nigeria. He has also held the position of Chairman for the Lagos Advertising & Ideas Festival (LAIF).
HASG is the joint body of professionals across advertising, media independent, out of home, advertisers, broadcasters and experiential marketers as represented by the Association of Advertising Agencies of Nigeria (AAAN), Experiential Marketers Association of Nigeria (EXMAN), Media Independent Practitioners Association of Nigeria (MIPAN), Outdoor Advertising Association of Nigeria (OAAN), the Advertisers Association of Nigeria (ADVAN) and Broadcasting Organization of Nigeria (BON).
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