Emotional appeal is key to winning consumers, says O’Tudor
Principal Consultant of ADSTRAT Branding Management Consortium, Mr. Charles O’Tudor, has called on brand owners to appeal to the emotions of the consumers as that was the only way to boost their sales.
O’Tudor who spoke to MARKETING EDGE in Lagos recently, added that it was time for brands to go beyond the face value and tap into consumers deepest subconscious emotions to win the marketplace.
According to the ADSTRAT boss, for brand owners to promote the sales of their goods and services, they must ensure that both the external qualities and the internal qualities of the brand were the same, adding that, that was a major way to appeal to the emotions of the consumers.
He said:”If the consumers realize that they can build their trust in the brand because of the synergy of both the internal and external qualities of the brand, invariably, such brand is appealing to the emotions of such consumers”
“With that, there is a great chance of such brand to dominant in the market place when it comes to the sale of their products or services because a brand is a store house of trust and when that trust is there, the emotions of the consumers could easily be reached,” he added.
The renowned Adman added that, to effectively sell their goods and services, brand owners must ensure that they reflect the cultures and lifestyles of the people.
RECOMMENDED ARTICLES
Comment
No comments found.