Emirates Ranks in Top 200 Global Brands Retains #1 Airline and #1 brand in the ME
Emirates Airline has attained the top 200 of the world’s biggest brands for the first time in history, according to the 2015 Brand Finance Global 500 report released recently.
For the fourth consecutive year, the airline has steadily climbed the table of the Top 500 most valuable brands in the world. It is now sitting at #196, an increase of 38 spots in just 12 months. This success is attributed to its success to a strong commitment to product and service excellence, as well as investments in its brand.
Emirates’ estimated brand value has grown more than 21% from US $5.48 billion to US $6.6 billion. The airline also retains its long standing position as the most valuable brand in the Middle East, and the most valuable airline brand.
“Being named the most valuable airline brand in the world is great recognition for each and every one of us at Emirate, as our staff are the ones who live, breathe and deliver the Emirates brand every day in the work they do. The strength of the Emirates brand also underscores the positive impact that we are making on our industry, and we will continue to work hard and invest in our brand. Our aim is to become one of the world’s leading lifestyle brands, and to make the Emirates name synonymous with aspirational travel and experiences,” said Sir Tim Clark, President Emirates Airline.
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