Dentsu International Appoints Global Presidents of Carat and Dentsu X
Dentsu International has announced two new senior leadership appointments across its global media agency portfolio. Fiona Lloyd has been elevated to the role of global client and brand president at Carat and Sanjay Nazerali steps up as the new global client and brand president, dentsu X.
These two executive appointments mark the culmination of a strategic re-set of global brand leadership within the dentsu international global media agency brands: Carat, dentsu X and iProspect.
Before taking on these new roles, both Nazerali and Lloyd have already been instrumental in shaping the agency’s new, simpler and streamlined market proposition.
Lloyd has been with Dentsu since 2005. Starting first as an account director, she has held key leadership roles in both the Carat UK and global business, including chief client officer and global chief marketing officer. Most recently, as managing director Carat Global she spearheaded the global re-brand.
Nazerali joined dentsu over seven years ago, originally at Carat as Global Chief Strategist, he then moved over to dentsu X in 2018 as part of the plan to make the brand a worldwide media agency, outside of its Japanese heartland. Before joining dentsu, he was senior vice president marketing at MTV Europe and subsequently the global chief marketing officer at BBC News.
Global chief executive officer, media and global clients, Peter Huijboom, dentsu international, said: “We now have new faces and fresh thinking driving each of our global leadership media brands, each with the determination and spirit needed to deliver meaningful progress and growth for our clients and our buy business”.
“Sanjay helped to establish and grow the dentsu X brand outside of APAC when it launched and Fiona has been driving an entire global rebrand of Carat and created its new ‘Designing for People’ proposition ready for the next phase of our growth plans.”
Lloyd said: “Empathy, collaboration and value exchange are at the heart of our brand. I’ll be focussed on driving these hard across our network to ensure Carat continues to be the industry powerhouse it is, maximising the contribution media makes to growth for our clients and creating a place where our people can thrive.”
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