Dentsu Aegis Network to add DTC agency MuteSix to iProspect stable
Dentsu Aegis Network has acquired direct-to-consumer specialist MuteSix and will integrate the agency within its own iProspect.
Founded in 2015 by Steve Weiss and Daniel Rutberg, MuteSix has grown to encompass 120 staff and become one of Facebook’s largest direct response advertisers.
Augmenting Dentsu’s existing performance marketing capabilities, the move will see the Los Angeles based agency rebadged as ‘MuteSix, an iProspect Company’ with Rutberg and Weiss continuing to helm the operation.
Jeremy Cornfeldt, chief executive of iProspect US, said: “DTC advertisers are born from performance, building their brands online through smart targeting, engaging creative and seamless customer experiences, and MuteSix is the leading solutions provider for this hyper-growth category.
“With their expertise in this unique segment of the market, combined with our deep experience working with larger portfolio enterprise companies and global performance marketers, we now offer a full suite of performance marketing solutions for clients at every stage of their growth.”
Weiss added: “Together with iProspect, MuteSix can service the best direct-to-consumer brands on a global scale, extending our capabilities and offerings to provide solutions to clients beyond Facebook and Google.”
Over the past four years Dentsu Aegis Network has completed no less than 100 acquisitions in a breakneck expansion spree but has also laid off workers in Singapore as part of a major restructuring.
Source: The Drum
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