DDB World re-jigs global leadership
Renowned creative power-house, DDB Worldwide, has re-jigged its leadership with the promotion of Marty O’Halloran as global Chief Executive even as it named Justin Thomas Copeland the Chief Executive Officer of North America.
The appointments made two days ago according PR News wire came on the heels of the global creative shop’s quest for increased growth and profitability.
It will be recalled that O’Halloran most recently served as Chairman and CEO of DDB Group across Australia and New Zealand, a position he has held since 2005. DDB Australia/New Zealand currently holds 5 Agency of the Year titles and consistently ranks as one of the top creative, direct marketing and effectiveness agencies in the world.
In his new role, O’Halloran will oversee operations across the global network.
Thomas-Copeland joins from OPMG Health, an Omnicom Precision Marketing Group network, where he served as Global CEO. Widely regarded as a disruptive leader in data and analytics with a passion for creativity, Thomas-Copeland is a modern marketer who connects creative ideas with data and customer experiences that effectively drive outcomes for clients
“Marty has a remarkable track record and a relentless focus on adding value. With his guidance and leadership, DDB has become a creative force across Australia and New Zealand,” said Chuck Brymer, Chairman of DDB Worldwide. “Marty knows that creativity is the most powerful force in business, and has a reputation for delivering long-term success for our clients.”
“Justin has been a standout leader within Omnicom, using his ability to glean intelligence out of complex data to inform smart, effective creative,” added Brymer. “I’m thrilled to have Justin bring his skills and capabilities in data and his eye for creativity to lead the team in North America.”
“At Omnicom, we place considerable emphasis on succession planning which is why we continually invest in our talent.” said John Wren, Chairman and CEO of Omnicom Group. “Marty and Justin are well known within Omnicom as transformative leaders with unique insight into creating successful global brand experiences. With their leadership and commitment, I am confident that DDB is well-positioned for success.”
ABOUT DDB
DDB Worldwide (www.ddb.com) is one of the world’s largest and most influential advertising and marketing networks. DDB has been named Agency of the Year numerous times by the Cannes International Festival of Creativity and the industry’s leading advertising publications and awards shows. The Gunn Report has listed DDB as one of the Top 3 Global Networks for 12 of the last 15 years. The agency’s clients include Volkswagen, McDonald’s, Unilever, Mars, Johnson & Johnson, and the U.S. Army, among others.
Founded in 1949, DDB is part of the Omnicom Group (NYSE) and consists of more than 200 offices in over 90 countries with its flagship office in New York, NY.
ABOUT OMNICOM
Omnicom Group Inc. (NYSE – OMC) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
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