Covid-19: Simon Cook calls on creatives to collaborate and share creativity amid crisis
Simon Cook, Managing Director at Cannes Lions, has enjoined creatives and brands to collaborate and share stories and creativity that will alleviate pains and solve human problems in the course of the ongoing Coronavirus crisis ravaging the world.
Highlighting that the current crisis was impacting all of humanity in ways that it couldn’t have imagined, he noted that people were not alone in their concerns about the future.
“In a world that is increasingly divided, it’s important to remember that we’re at our best when we come together, collaborate and share. And, in a period where there are so many things that we simply can’t do, we should never forget what creativity can do.
‘Over the past few weeks, we’ve spoken to many members of the global community who have shared fascinating stories of invention, collaboration and compassion. Stories about how creativity is working overtime right now, to respond to rapidly changing consumer behaviour, evolving circumstances and periods of extended isolation, or to create positive change,” Cook said.
The Festival boss said that Cannes was opening up its platform to share all stories and breakthroughs, no matter how big or small.
“Whether you’re a brand pivoting to make hand sanitisers, a platform providing mental wellbeing content or a company ‘building the plane as it’s flying’ to adapt to the changing world, the creative community wants to hear about your brilliant insights and realisations.
“We’ll also be releasing relevant classic talks from the Festival, along with Lion-winning work and helpful insights and intelligence on the evolving situation. Useful content and inspiring ideas to remind everyone of the power of creative possibility.”
He continued: “Do you have a breakthrough, story or recent learning that you’d like to share? Your community wants to hear from you if you have inclusive, universal and globally applicable learnings that everyone can benefit from.
“They’re interested in your ideas if you have something valuable, useful or uplifting to share. Above all – and now more than ever – they want to hear about moments of real progress that we can all relate to, be inspired by and learn from as we navigate the way forward together.”
“We look forward to hearing from you. We will share your stories for as long as you find them helpful, useful and hopeful. Stay well,” he concluded.
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