Constellation Brands puts $600M media business up for review
By Abimbola Mohammed
Beer, wine and spirits marketer, Constellation Brands Inc., has placed its media agency assignment on review, after Horizon has been incumbent on the business since 2009, when the company was known as Crown Imports.
The company’s brands are Corona, Modello and Pacifico beers as well as a portfolio of wine and spirits brands, including Svedka vodka, Casa Noble tequila and Kim Crawford wine.
The company’s media expenditures totalled $594 million for the annual period ending June 2022 according to agency research firm COMvergence. That total includes $386 million pegged to traditional media and $208 million earmarked for digital.
A spokesperson for Constellation Brands confirmed the review, stating: “We are engaging in a review for our media business to ensure we’re optimizing the value of our marketing investments based on our requirements today, and in the future. We value the commitment and partnership of our long-standing relationships and look forward to continuing to build connections with our consumers through cutting-edge media execution.”
Constellation Brands, Inc. is an American producer and marketer of beer, wine, and spirits. A Fortune 500 company, Constellation is the largest beer import company in the US, measured by sales, and has the third-largest market share of all major beer suppliers.
Apart from its beer brands like Corona and Modello, the company markets wine labels such as Robert Mondavi and Simi Valley. Sprits labels include Casa Noble tequila and Svedka vodka.
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