Coke studio Africa thrills fans with interactive music app
Riding on the success of its ongoing collaborative music show, Coke Studio Africa 4, Coca-Cola Nigeria has launched the Coke Studio Mobile App. The app will make it easier for fans to watch and listen to performances from the show on the go on their mobile phones.
Built on the Android platform, the Coke Studio Mobile App can be downloaded on both Google play store and Samsung store. With the app, Fans can stream, download, share and create playlists of their favourite songs from the show, beginning from Season 2.
The Coke Studio mobile app is an innovation designed to boost the awareness of the music show in Africa where there is high Internet penetration and growing smartphone usage. A 2014 study by a leading phone company projected that mobile subscriptions will reach 930 million in 2019.
Nigeria, Africa’s largest mobile market, according to current report has about 90million Internet subscribers base, with about 150million mobile subscribers.This growth is attributed to the growing advancements in network, accessibility of cheaper smart phones and data plans.
Speaking on the App, Cletus Onyebuoha, Marketing Manager, Coca-Cola Nigeria while explaining the role the app will play on the consumer journey, stated, “We are very excited to launch the Coke Studio mobile app, as it will enable millions of youth around Nigeria who love music to be able to access great content on their phones. Through the mobile app, users are able to listen to content on demand from the TV show via audio streaming or video, and download the music or create playlists for future listening” he said.
Simon Kariithi, the Internet and Mobile Director for Samsung Electronics East Africa also spoke on the involvement of Samsung on the project. “Samsung is a global leader in innovation, and we always have our consumers at heart. By embracing a platform like the Coke Studio mobile app, we believe that we have an opportunity to create great experiences for our esteemed consumers as they discover new music. Hosting this application on our Galaxy Apps store is part of our ongoing commitment to technology and consumer trends,” he said
The app, which gives consumers a chance to listen to and discover music from over 50 African artists, is available in 5 languages: English, French, Portuguese, Swahili and Amharic, making it a truly Pan-African experience.
To keep up with the show, tune in to any of the stations below for the freshest ground-breaking musical collaboration on the African Continent.
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