By Felicia Nwosu

Leading perception management firm, CMC Connect,  has announced its plans to transfuse from a Limited Liability Company to a Limited Partnership Organization The company also stated that will rebrand its identity come 1 January 2023 to enable the business to grow along the lines of key areas by having partners in various fields of practice in the public relations subsector.

This was disclosed by Yomi Badejo-Okusanya, the Group Managing Director of CMC Connect, during  the flag-off ceremony and the unveiling of the company’ motif  for its 30th anniversary at a media briefing in Lagos.

Mr. Okusanya, while narrating the voyage of the image managing hub, reaffirmed that the agency went through thick and thin to arrive at where it is today, despite being caught in the crossfire of the turbulent June 12 election crisis. This, he noted, was because the visionaries of the company made up their minds to build an institution rather than a company which will withstand the test of time and become an enduring legacy for new crops of public relations practitioners who will take up the mantle of leadership in the future.

“The visionaries of the company had made up their minds not just to build a company but rather to build an institution. A company, if you are lucky, dies after the founder because most companies die before the founder. But an institution is built and designed to last for generations, and that is CMC Connect,” he said.

According to the CMC Connect GMD, the prestigious company will be heralding a new restructuring that will remodel its ownership pattern and identity, come early next year.

“Having realised that there can never be success without succession, CMC Connect Concession managers have decided to transfuse from a Limited Liability Company to a Limited by Partnership Organization. This is along the line of top consulting. It means business will grow along the line of key practice areas, so we have partners in PR, public affairs, crisis management, I.T,  fintech and many others. These practice areas should be headed by partners. Each practice area will operate as profit and loss central of its own and will be under the supervision of a board with emanating partners coordinating a practice area.

“The new entity will be known as CMC Connect LLP. It is believed that we will be able to complete all the paperwork and the share allocations over the next six months and CMC Connect LLP will commence operations 1st January, 2023. This arrangement we believe, will push ownership, continuity and definitely, succession planning,” he revealed.

He noted that this strategic repositioning will enable retired practitioners to reignite their passions for the profession by reintegrating them into the fold as a worthy workforce with rewarding benefits.

“It will also make room for consulting partners who are not necessarily employees of a firm, because we found people who have retired from their businesses or government still want to practice, but they can’t do five to nine jobs; they are looking for who to partner with. They don’t want to go through the process of getting office and running manpower and so on, so we are open to such an arrangement. This arrangement will see a significant portion of the firm’s shareholding being conceded to the partnership. Again, the firm is going to divest its shares and give the partnership significant holdings, so the partners and the employees of the partnership can receive proceeds out of the business,” Mr. Okusanya disclosed.

Astute industry leaders who graced the event with their presence include Sir Steve Omojafor, former Chairman of Zenith Bank; Akinmolu Opeodun, Chairman of CMC Connect Board, Billy Kolawole-Lawson, former CMC Connect Chairman, and his wife, Elizabeth Sampe-Lawson; Raheem Olabode, Executive Director, CMC Connect; Erhumu  Bayagbon, Head of Corporate Communication, Airtel and many others.