Celebrating Ajufo’s journey from billboard to boardroom at 60
Seun Johnson
For Chief Emmanuel Ajufo, CEO of Opportunity To See Limited, clocking 60 is not just an avenue to throw a birthday shindig, but also a privilege to celebrate an uncommon legacy and a journey defined by purpose, passion and unshakable commitment to excellence.
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From transforming Nigeria’s Out-of-Home advertising industry to mentoring the next generation of industry leaders, Ajufo’s life has been a masterclass in turning ideas into enduring impact.
His 60th birthday is a veritable platform for top industry players to honour him as a man whose story continues to inspire and whose influence reaches far beyond billboards and boardrooms.
From his early days at Klinsite Outdoor to his current role as Group Managing Director of Opportunity To See Limited, a thriving Out-Of-Home (OOH) Advertising company with corporate offices in Lagos and three branches situated in Asaba, Jos and Kaduna, Chief Ajufo has consistently set high standards and driven innovation in the Advertising Industry.
After cutting his professional teeth at Klinsite (now Optimum Exposures Ltd) and rose to the position of Senior Manager, Ajufo moved to Invent Media where he left as General Manager to join Marketing and Media Limited. He bowed out as Managing Director in 2008.
His commitment to excellence is evident in his tenure as President of the Outdoor Advertising Association of Nigeria (OAAN), where he previously served as Vice President, General Secretary, and Chairman of the Billboard Monitoring and Compliance Committee . His leadership extended beyond national borders as he took on the role of General Secretary of the West African Outdoor Association.
A Law degree holder, with a Master’s in Business Administration, and a Master’s in Peace and Conflict Resolution, Ajufo is an alumnus of both the Lagos and Kenya Business Schools and has participated in various training programs and workshops, both locally and internationally .
His role in establishing and upholding rigorous industry standards has not only uplifted OOH Advertising practices but has also empowered budding talents to dream bigger and aim higher. His career trajectory is marked by moments where strategic decisions combined with bold initiatives led to a transformation in how out-of-home advertising is conceived, regulated, and executed.
This blend of entrepreneurial spirit and industry insight has positioned him as not just a leader but also a mentor to younger professionals who are entering into the field.
This perhaps explains the wellspring of resounding accolades and soul-stirring tributes that have continued to trail his 60th birthday.
In celebrating the birthday boy on his special day, Sola Akinsiku, President, Out of Home Advertising Association of Nigeria wrote:
“It is for me a thing of great joy to make these few comments as the industry celebrates Chief Emmanuel Ajufo, frpa on the occasion of his 60th birthday anniversary. I have known and related closely with him since I joined the team at Optimum Exposures in 1998. Since then, the relationship has grown tremendously and can now be described as one between close friends.
“In the course of these many years, I have had the privilege of working very closely with him in the service of our professional association, OAAN. He is a passionate leader, one deeply committed to the issues of character, integrity, equity, and fairness. And, I attest to it that these virtues are the very foundations of his successes both in business and in positions of leadership.
“I am particularly happy for him for attaining the glorious diamond age. I wish him a most memorable birthday celebration and many more years in the service of humanity, in good health and abundance to the glory of God.”
At 60, Ajufo stands tall not only as a man of years, but also a beacon of inspiration, wisdom grace and enduring impact. And as he gravitates elegantly into diamond league, we at MARKETING EDGE salute not just the passing of time in his life but also the brilliance of of a life well lived.
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