Category: Uncategorized

We Hit the Ground Running – Badewa Royal FM By Toyin Ajayi

Badewa Adeyemi is a young and energetic young man, an indigene of Ikeji Ile Ilesha...

‘Media manifesto’ guides GE

GE, the industrial conglomerate, is drawing on guidance from an in-house "media manifesto"...

The Sales Managers' Index: Nigeria Economic Growth Continues Slowdown Ahead of Presidential Election

SMI reflects rapid but slower activity in February, business Confidence falls slightly...

The Sales Managers’ Index: Nigeria Economic Growth Continues Slowdown Ahead of Presidential Election

SMI reflects rapid but slower activity in February, business Confidence falls slightly...

More participants gear up for Canoe Detergent “Colour Mix Contest”

As we begin to countdown to reveal the top 10 participants of this contest, more...

Dangote Losses $12.2bn, Sees Challenge as Wake-up Call, Gain 1.47 %

After MARKETING EDGE report of January 26 reporting Dangote Cement, a member of Dangote...

JWT Wins Ribena Creative Account

Ribena has appointed J Walter Thompson as its long-term strategic partner after a...

Next-generation Toyota Hilux Leaked

By Ben Hsu  The long-awaited next-generation of Toyota's do-anything, go-anywhere...

Three Principles that will Drive Innovation for Your Brand

By Helen Edwards Marketers looking to innovate must be precise in the language...

Global Media Agency of the Year: How OMD Became the One to Beat in 2014

...And landed Johnson & Johnson's $1 billion account  By Noreen O'Leary [caption...