Category: News

P&G ‘Crowns Of Heritage’ initiative helps Black Americans find their roots

Poised to help Black Americans reconnect with their African roots. The global multi-brand...

NBCU expands its addressable ad TV to 45m households

NBC Universal announced it has expanded its potential addressable TV households to...

Omnicon and Interpublic record 10,000 job cuts in 2020-Report

Creative powerhouses, Omnicom and Interpublic cut 10,000 roles between them during...

Agile set to hold 2021 Nigeria Conference

Agile Practitioners Association of Nigeria (APAN), Nigeria’s largest Agile professional...

TikTok user engagement rose almost 400% in January to 128 million

TikTok, despite having a bleak outlook in 2020, witnessed an increased engagement...

Adweek’s Doug Zanger moves to the Martin Agency

Doug Zanger of Adweek is stepping away from journalism to join the agency world as...

Unilever Nigeria’s Tea segment to become a separate legal entity

  Leading FMCG Company, Unilever has disclosed its plans to separate its tea...

AAAN concludes 2021 business outlook webinar, inducts new members

By Zion Rufus The Association of Advertising Agencies of Nigeria (AAAN) on Thursday,...

Glo propels Nigeria’s telecoms growth in 2020

According to the latest data published by telecom industry regulator, the Nigeria...

Pepsi Zero Sugar declares end of compromise in new campaign

Pepsi Zero Sugar has launched a marketing campaign that includes more than 70 ads...