News

Xpark360 advertising agency in Nigeria takes global stage with PremiumTrust campaign on World’s largest billboard

Lagos just got louder, and it is not from the usual traffic or street vendors. This...

Cannes Lions 2025: CMOs highlight importance of balancing data, creativity, and consumer connection

At the recently held quarterly virtual summit organized by MARKETING EDGE publication,...

Agencies face new creative challenges to boost brand awareness – PMI Survey

A recent survey has shown that about 97% of agencies face mounting pressure to deliver...

Cannes Lions 2025: Nigeria’s rising creative power and the hope for more wins

Established in 1954, Cannes Lions is a global benchmark for creativity, with the...

WhatsApp ends Ad-free messaging, launches Ads in updates tab

WhatsApp will now feature ads and new monetisation tools as Meta moves to unlock...

MARKETING EDGE ONTV hosts Ayodeji Razaq, today

 Today, MARKETING EDGE ONTV hosts Ayodeji Razaq, CEO of Red Media Africa. He will,...

Why global non-alcoholic beer market is on upward trend

A trend is taking off across the beverage markets around the world. Consumers are...

We’re not just selling products anymore, we’re selling relatability, values, and vibes – Lola Marcus

Products  do not matter much  anymore, as relatability, values, and vibes are the...

Amuka, Osoba, Ugochukwu, others lead 400 editors to Enugu

Ribadu, DG SSS speak on security challenges, media’s role The Nigerian Guild...

Omotola Bamigbaiye-Elatuyi explores how data-enriched storytelling shapes modern marketing impact

In an era where consumer attention shifts rapidly and brands battle to stay relevant,...