News

Publicis Groupe records exponential year on year growth, optimistic about 2022

By Oghale Mafuru Publicis Groupe, one of the world’s largest advertising and...

APCON fellowship will encourage future advertisers – new APCON Fellows

By Felicia Nwosu A journey of a thousand miles, they say, begins with a step,...

Advertising and marketing, key contributors to creative economy – Rotimi Bankole

By Abimbola Mohammed Media planning expert Rotimi Bankole, CEO, SBI Media, the...

Fidelity Bank rewards customers in GAIM 5 promo

Ten customers of Fidelity Bank Plc have become N1million richer having received their...

Brands need to understand the metrics of reach — Experts

By Zion Rufus Experts in Nigeria’s marketing communications space have asserted...

Brands should be people centric, not customer centric — Ozone Mbanefo

By Zion Rufus CEO O2 Academy, Ozone Mbanefo has reemphasized the need for brands...

Media audience measurement: Why Brila is not on MPS

On January 19, 2022, Dr. Larry Izamoje was one of 63 people inducted as fellows...

Emeka Opara elevated as VP Airtel Africa

  Emeka Oparah, has been elevated as Vice President, Corporate Communications...

APCON set to hold Webinar

By Felicia Nwosu Advertising Practitioners Council of Nigeria (APCON), in attainment...

Meet MARKETING EDGE facilitator at Fireside Conversation – Dolapo Otegbayi

Dolapo Otegbayi is the Specialised Nutrition Director at Nigeria’s foremost dairy...