News

Creativity is a means to effectiveness- Michailidis

By Zion Rufus For clients and agencies today, creativity has become an important...

Coscharis to increase assembling variants

To ensure value addition in its service delivery, foremost indigenous automobile...

Walmart Connect partners Omnicom at Cannes Lions

By Abimbola Mohammed Walmart Connect has announced a strategic partnership with...

Nestle Nigeria kicks off 4th phase of empowerment scheme

By Oghale Mafuru In line with the mandate to empower rural women across Nigeria,...

Documentary on modern advertising premieres at Cannes Lions

—The film, presented by Togetherr, features exclusive interviews with industry...

Key skills, traits that will help CMOs succeed in H2 2022

By Zion Rufus Today, the role of a Chief Marketing Officer (CMO) has become so...

Kellogg set to split into 3 companies

By Abimbola Mohammed As part of greater strategic, operational, and financial...

Global digital adspend hits $521.02bn in 2021, estimated at N30bn in Nigeria

Global digital advertising market has been calculated to have amounted to $521.02...

Domino’s offers Buy 1 Get 1 Free, All-Day value range pizzas to consumers

It is raining amazing deals this week as your favourite Pizza brand, Domino’s Pizza...

Cannes Lions names Netflix Co-CEO 2022 Entertainment Person of the Year

Cannes Lions has today announced Ted Sarandos, Co-CEO, Netflix, as the 2022 Entertainment...