Category: News

Anietie Udoh leads MARKETING EDGE team at Cannes Festival of Creativity 2022

By Zion Rufus Anietie Udoh, divisional director of Nigeria's leading marketing...

AB InBev bags Grand Prix, emerges Creative Marketer of the Year

By Zion Rufus World’s largest brewer, Anheuser-Busch InBev (AB InBev) has bagged...

Creativity is a means to effectiveness- Michailidis

By Zion Rufus For clients and agencies today, creativity has become an important...

Coscharis to increase assembling variants

To ensure value addition in its service delivery, foremost indigenous automobile...

Walmart Connect partners Omnicom at Cannes Lions

By Abimbola Mohammed Walmart Connect has announced a strategic partnership with...

Nestle Nigeria kicks off 4th phase of empowerment scheme

By Oghale Mafuru In line with the mandate to empower rural women across Nigeria,...

Documentary on modern advertising premieres at Cannes Lions

—The film, presented by Togetherr, features exclusive interviews with industry...

Key skills, traits that will help CMOs succeed in H2 2022

By Zion Rufus Today, the role of a Chief Marketing Officer (CMO) has become so...

Kellogg set to split into 3 companies

By Abimbola Mohammed As part of greater strategic, operational, and financial...

Global digital adspend hits $521.02bn in 2021, estimated at N30bn in Nigeria

Global digital advertising market has been calculated to have amounted to $521.02...