Category: News

Global ad spend to surpass $1 trillion in 2024

By Felicia Nwosu Global advertising spend is projected to surpass $1 trillion...

Expanding retail media measurement for multi-channel success

By Felicia Nwosu   As the retail media landscape continues to evolve,...

Visa taps Sherif Akinpelu as Senior marketing manager West Africa 

By Abimbola Mohammed Sherif Lanre Akinpelu, a renowned Strategist in Nigerian...

Meet MARKETING EDGE’s Top 10 Brand Strategist in Nigeria – Olarenwaju

Temitope Joseph Olanrewaju, Associate Director, Brand Strategy, Dentsu Creative Temitope...

Meet MARKETING EDGE’s Top 10 Brand Strategists in Nigeria – Solarin

Adewale Solarin is the Head of Strategy and Planning, Insight Publicis. Driven...

Balsingh named new CEO of Airtel Nigeria

By Seun Johnson Airtel Africa has announced the appointment of Dinesh Balsingh...

Agencies shine at 19th edition of LAIF

By Abimbola Mohammed It was a night of glitz, glamour, and splendor in Lagos for...

Advertisers to pivot to performance in 2025 budgets

By Felicia Nwosu A wave of global advertisers is pivoting towards performance...

Industry newspaper unveils 2024 industry women conference’s theme, speakers

...Kamson, Umeoji, Okoye, others win Industry Amazon Award The leading brand marketing...

Neimeth Surges to N3.1 billion revenue in remarkable turnaround

By Felicia Nwosu Neimeth International Pharmaceuticals Plc has reported a dramatic...