Category: News

Global experiential marketing service market set for significant growth through 2028

By Felicia Nwosu The global Experiential Marketing Service market is projected...

eBay appoints Dentsu iProspect as global media agency

By Oluwaseyi Lawal Following a competitive review, eBay has transitioned its global...

Jack Daniel’s media account moves to Starcom Media Perspectives

In a significant shake up within the advertising industry, Starcom Media Perspectives...

CMC Connect appoints former KPMG chairman Kunle Elebute as chairman-designate

By Oluwaseyi Lawal CMC Connect LLP (Perception Consulting), a leading public relations...

Pearson highlights British Council’s profound contributions

By Felicia Nwosu Lucy Pearson, the Country Director of the British Council in...

WPP, Omnicom triumph in $5 Billion media review

By Felicia Nwosu Amazon has awarded its global media duties to WPP and Omnicom...

LOMA Conference and Awards poised to propel Nigeria’s entertainment industry to new heights

The Location Marketing Conference and Awards is set to take center stage in Lagos...

Industry leaders share divergent views on measurement and its impact

By Felicia Nwosu In light of the recently launched audience measurement system,...

More marketers to pull back on X (Twitter) ad spend than ever before – Kantar

YouTube emerges as marketers' favourite ad platform for 2024, Amazon and TikTok come...

LASAA partners lotteries and game authority to tackle illegal gaming in Lagos

By Abimbola Mohammed In a bid to tackle illegal gaming operations in different...

Marketing Edge Magazine © 2025 / All Rights Reserved