News

Airtel Touching Lives kicks off Season 7, calls for nomination

By Felicia Nwosu In a consistent bid to restore hope, give succour and put smiles...

When does brand endorsement guarantee ROI?

By Ibidunni Banjoko Globacom, Nigeria's digital and telecommunications services...

Technology remains future mandate for IMC – Okeke

Emeka Okeke, Group Chief Executive Officer of MediaFuse-Dentsu International, has...

MARKETING EDGE on TV hosts Ugbor this Wednesday

By Oghale Mafuru Foremost marketing and advertising television program, MARKETING...

FIFA speaks on stadium tragedy in Indonesia

By Zion Rufus Now recognized as the world’s deadliest stadium disaster of all...

ARCON enforces legal action, knocks META platforms with N30B sanction

By Oghale Mafuru The Advertising Regulatory Council of Nigeria (ARCON) has instituted...

ARCON inducts new members

By Oghale Mafuru To further strengthen its determination to ensure strict adherence...

Independence Day Campaigns that didn’t sit right with consumers

By Zion Rufus More than a decreased ROI, what brands fear the most is being misunderstood. While...

Creative legend, Dan Wieden dies at 77

By Zion Rufus Dan Weiden, a trailblazer in the global advertising industry, and...

Phyna declared winner BBNaija Season 7

By Abimbola Mohammed The biggest reality tv show in Africa, Big Brother...