News

WARC Awards 2024 launches with new regional awards, rigorous judging framework

By Zion Rufus  The WARC Awards are back, and they've undergone a transformation!...

Real estate market may respond slowly to BUA Cement’s price cut, says expert

By Joseph Ekeng In a groundbreaking development with far-reaching economic...

Telecoms operators consider regional tariffs to counter state taxes

By Joseph Ekeng  The Association of Licensed Telecoms Operators of Nigeria...

Multichoice invests N5.5bn, gets 1.53bn votes in BBN AllStars season 8

By Abimbola Mohammed  Multichoice, the leading payTV company, has announced that...

MARKETING EDGE marks Customer Service Week, commits to customer satisfaction

By Felicia Nwosu As Nigeria joined the rest of the world to mark this...

Marketing strategists pursue bold initiatives, clients become more risk-averse

By Zion Rufus  As the marketing landscape continues to evolve, strategists are...

Ronan Redmond, the Nigeria Advertising Expert, commends ARCON initiative in establishing “GDP Multiplier Committee”

Ronan Redmond a leading expert working in the Nigeria Advertising sector, has today...

Expectations heighten as National Advertising Conference beckons

Abimbola Mohammed As part of the buildup to the 2023 National Advertising Conference...

AfDB partners Google to fast-track digital transformation in Africa

By Felicia Nwosu The African Development Bank (AfFB) has signed a partnership with...

MARKETING EDGE on TV hosts Osunkeye tomorrow

By Felicia Nwosu  Nigeria’s foremost brand-focused, marketing and advertising...