News

IMC experts express divergent views on creativity

By Ibidunni Banjoko The Nigerian Integrated Marketing Communication (IMC) professionals...

Outori Ltd appoints Ajayi Associate Head of Strategy

By Zion Rufus Outori Ltd, one of the fastest growing experiential marketing agencies...

NBC warns against use of political ads with kids as models

By Felicia Nwosu The National Broadcasting Commission (NBC) has directed various...

Tech influencers review Starlink capacity, price in Nigeria  

By Abimbola Mohammed Following the approval by Nigerian Communications Commission...

Reactions trail Adam&EveDDB’s John Lewis ouster

By Felicia Nwosu Global reactions have continued trail the actions of Adam&EveDDB...

Banknote scarcity pushes e-payment to N39.58tn with 40% increase in POS

By Felicia Nwosu The recent revelation by the Nigeria Inter-Bank Settlement System...

ADVAN to intensify sustainability initiatives this year

By Oghale Mafuru The Advertisers Association of Nigeria (ADVAN) has announced...

Naira redesign policy skyrockets inflation to 21.82% – NBS

By Felicia Nwosu The National Bureau of Statistics (NBS) has revealed that Nigeria’s...

Admen eulogise MTN, Airtel on Valentine’s Day emotive messages

By Ibidunni Banjoko Following the creative love messages during the 2023 St. Valentine’s...

Global experiential marketing to reach USD 57.3 bn in 2028

By Felicia Nwosu With the global experiential marketing indicating a quick and...