Category: News

Beverage brands you can explore cooking with this holiday

By Zion Rufus  The festive season is here again and you have probably run out of...

Marketers’ belief in their godlike abilities to create demand persist-experts

By Zion Rufus Instead of connecting their products to what people already demand,...

Leverage passion points to develop customer loyalty – Olatunji

By Felicia Nwosu In preparation for a successful business growth, a marketing communications...

Ekekwe urges brands to focus on consumer research in 2023

By Felicia Nwosu Professor Ndubuisi Ekekwe, Lead Faculty, Tekedia Institute, has...

Our problem isn’t thinking out of the box, but lack of enabling environment – Ajufo

By Felicia Nwosu Emmanuel Ajufo, President of the Out-of-Home Advertising Association...

Experts advocate more engagement on regulations in 2023

By Oghale Mafuru To enhance deeper knowledge and support for the new advertising...

Ladybird partners Aleph on free digital training

By Oghale Mafuru To contribute to human capital development in the Integrated...

Whatsapp warns of app inactivity next year

By Oghale Mafuru WhatsApp, a leading messaging platforms has announced that effective...

MARKETING EDGE on TV hosts EAT ‘N’ Go’s McMichael tomorrow

By Oghale Mafuru Foremost advertising and marketing television program, MARKETING...

How FMCG brands innovate to beat economic headwinds

By Oghale Mafuru Nigeria's inflation is now at 21.47% according to reports from...