News

MTN Fintech business is set to be sold to Mastercard at $5.2bn

By Ralph Tathagata MTN and Mastercard are set to sign a memorandum of understanding,...

ARCON clamps down on ‘ALL EYES ON THE JUDICIARY’ ad, sanctions violators

By Abimbola Mohammed The Advertising Regulatory Council of Nigeria (ARCON) has...

Dissolution of Advertising Standards Panel Committee sparks regulatory row

By Zion Rufus  In a move that has caught the attention of the advertising industry...

Global advertising agencies market set to rise at $463.83bn

By Felicia Nwosu Global advertising agencies market is anticipated to...

Prophetess Alarape marks 60th birthday amid pomp and pageantry

By Ibidunni Banjoko Prophetess Mary Omolara Alarape,  the minister in...

Marketers need to rethink what data-driven marketing means – O’Connell

By Abimbola Mohammed Joanna O’Connell, EVP of Innovation and a digital marketing...

Some notable brands that partnered with “Barbie Movie” campaign and how they collaborated

By Oluwaseyi Lawal Enthusiasm for the Barbie movie and the prevailing  core trend...

Notable business and marketing lessons from “Jagun Jagun The Movie”

By Zion Rufus "Jagun Jagun," a Yoruba film on Netflix, follows Gbotija's journey...

Global event management platforms market expected to grow at a CAGR of 13.8%

By Felicia Nwosu Data from Altus Market Research, which comprises comprehensive...

MARKETING EDGE on TV hosts Babaeko tomorrow

By Oladapo Olatoyosi Foremost brand-focused, marketing and advertising television...