Category: News

AISOP appraised one year after

By Felicia Nwosu One year and five months after the introduction of the Advertising...

Employ contingency planning strategy to thrive amid change, Raab

By Felicia Nwosu Against the back drop that tomorrow comes with many unexpected...

Oluwasona advocates strategic relationships for beating competition

By Felicia Nwosu Olukayode  Oluwasona, the Chief Executive Officer of 1201 Brandsway...

Strategy, service to humanity drive conversation at MARKETING EDGE Q1 Quarterly Virtual Summit

As technological advancements continue to change consumer behaviour and disrupt traditional...

Tackle VUCA with RIDS, Apatira counsels marketers

By Ibidunni Banjoko Aderemi Apatira, CEO of Pawaplus has stressed how the business...

Embrace change and agility to navigate economic headwinds- Apatira

By Oghale Mafuru Following the rapid advances in technological innovation as well...

Alhaji Lai Mohammed lauds Advertising Industry Colloquium

By Oghale Mafuru The Honourable Minister for Information and Culture, Alhaji Lai...

How OPay’s customer-centric business model saved Nigerians during the National Crisis

By Zion Rufus The increased demand for seamless digital payments in Nigeria has...

Advertising Industry holds first Colloquium, harps on capacity development

By Oghale Mafuru As part of efforts to reposition the advertising and marketing...

More brands, agencies enlist on MARKETING EDGE’s 2023 special editions

By Felicia Nwosu As MARKETING EDGE's special editions of 2023 Brands to Watch and...