News

WOO, ARCON, Broadsign, Absen, others rally behind maiden Location Marketing Awards

The World Out-of-Home Organisation (WOO), recognized as the apex global body for...

SMEDAN, Nimbus Media announce N40m advertising support for women-led SMEs

Nimbus Media Ltd, a destination out-of-home-advertising company and the Small and...

Global market for traditional advertising agency services to attain USD380.45bn by 2030

By Felicia Nwosu The global market for Traditional Advertising Agency Services...

Global energy drinks market size to grow 8.3% from 2022 to 2030

By Felicia Nwosu Following the result posted by Grand View Research, the global...

Nigeria’s linguistic diversity sparks call for culturally driven messaging technologies

By Zion Rufus  Incorporating culturally driven features in messaging technologies...

MARKETING EDGE on TV hosts Kulshesthra this Wednesday

By Oluwaseyi Lawal Leading advertising, marketing and brand-centric television...

African food flavour market size expected to grow at 6.18% from 2023 to 2028

By Ibidunni Banjoko Mordor Intelligence, which delivers precise data and actionable...

“Brands shift media budgets towards entertainment product placement”

By Abimbola Mohammed  Shift in media model is making advertisers rethink...

Jumia’s new initiative: Buy Now, Pay Later solutions set to launch

By Joseph Ekeng In a bid to revolutionize the consumer experience, Jumia...

Market Engine set to kickoff enlightening webinar series

By Zion Rufus Market Engine, an innovative technology-driven company known for...