News

See media consumption from point of view of GenZ – Strategists

By Abimbola Mohammed  Aditi Mishra, CEO, Lodestar UM, and Kulanath Kaushik from...

NECA’s Employers’ Summit 2023 to foster collaboration, partnership in Trade and Non-Oil Export value chain

The Nigeria Employers' Consultative Association (NECA) is gearing up for its highly...

Email marketing poised to reach record highs by 2025

By Zion Rufus  As the digital landscape evolves, marketers are investing significant...

Brands urged to embrace cultural diversity in marketing, end “one size fits all” advertising

By Zion Rufus The days of "one size fits all" advertising are expected to be a thing...

Bhairavi KS tackles industry readiness, critical skills for excellence

By Zion Rufus  In an exclusive interview with Marketing Edge, Bhairavi KS, an Indian-based...

Dentsu comes out on top in battle for Netflix’s media account

By Joseph Ekeng In an unexpected turn of events, Netflix has chosen...

Hennessy, Nas celebrates AI-powered hip hop golden jubilee

By Kingsley Odii Hennessy and Nas, the renowned rapper, have collaborated to celebrate...

Chevron CEO engages Ross Sorkin on energy demand, carbon emissions

By Kingsley Odii In a compelling session at the Aspen Ideas Festival, Mike Wirth,...

Today’s consumers choose value, transparency over loyalty- Fabusoro

By Abimbola Mohammed  Kemi Fabusoro, the Executive Director, Association of...

Twitter’s woes compounded as ad revenue drops by 60%

By Joseph Ekeng In a shocking turn of events, Twitter's advertising revenue...