News

How advertisers can leverage Q3 to achieve set goals

By Olatoyosi Oladapo A call has come from President of the Association of Digital...

Global advertising billing software market to grow remarkably from 2023 to 2030

By Felicia Nwosu Global Research Intelligent report has offered a detailed analysis...

Vodacom mourns Omotoso, the face behind YeboGogo campaign

By Joseph Ekeng South Africa bids farewell to Professor Kole Omotoso,...

Experts explain why local QSRs are closing shop

By Olatoyosi Oladapo  Negligence in adopting innovation, effective brand communication,...

Publicis, Omnicom release half year report, record growth 

By Abimbola Mohammed Despite the continued macroeconomic challenges, inflation,...

MARKETING EDGE on TV hosts Ekine tomorrow

By Oladapo Olatoyosi Foremost advertising, marketing and brand-centric television...

Consumers embrace change, reduce out-of-home entertainment amidst global shift in purchase decisions

By Zion Rufus  With consumer priorities evolving, the focus on affordability,...

IAA to host 45th World Congress in Penang, Malaysia

By Zion Rufus In a historic moment for South East Asia, the International Advertising...

FBNHoldings posts N206b half-year profit

FBN Holdings Plc (FBNHoldings) has posted N206 billion profit before tax in the first...

Embrace creativity and strategy, Ufot urges young IMC practitioners

By Ibidunni Banjoko Udeme Ufot, Group Managing Director of SO&U, has...