News

Experts explain why local QSRs are closing shop

By Olatoyosi Oladapo  Negligence in adopting innovation, effective brand communication,...

Publicis, Omnicom release half year report, record growth 

By Abimbola Mohammed Despite the continued macroeconomic challenges, inflation,...

MARKETING EDGE on TV hosts Ekine tomorrow

By Oladapo Olatoyosi Foremost advertising, marketing and brand-centric television...

Consumers embrace change, reduce out-of-home entertainment amidst global shift in purchase decisions

By Zion Rufus  With consumer priorities evolving, the focus on affordability,...

IAA to host 45th World Congress in Penang, Malaysia

By Zion Rufus In a historic moment for South East Asia, the International Advertising...

FBNHoldings posts N206b half-year profit

FBN Holdings Plc (FBNHoldings) has posted N206 billion profit before tax in the first...

Embrace creativity and strategy, Ufot urges young IMC practitioners

By Ibidunni Banjoko Udeme Ufot, Group Managing Director of SO&U, has...

Diageo’s cutting-edge AI tool revolutionizes brand packaging

By Kingsley odii In a groundbreaking move that is set to transform the world of...

Connect Marketing Services celebrates multiple gold wins, Grand Prix at EXMAN Awards 2023

Connect Marketing Services, a leading marketing agency known for its innovative approach...

EXMAN inducts 5 new agencies

By Felicia Nwosu The Experiential Marketers Association of Nigeria (EXMAN) has...