Category: News

X3M Ideas brings home Nigeria’s first Cannes Lions Award

By Zion Rufus Nigeria's advertising industry has achieved a groundbreaking milestone...

MARKETING EDGE makes fantastic outing at 2023 Cannes Festival

MARKETING EDGE, Nigeria's leading brand-centric and marketing publication, has made...

Shoppers’ loyalty declines further amid rising inflation

By Oghale Mafuru With inflation currently at 22.41 percent, and food prices rising...

Nimbus Media unveils new LED video wall in Lagos

By Oghale Mafuru Nimbus media, a leading digital out-of-home agency has introduced...

Nigerian ad agency X3M Ideas breaks longstanding barrier, secures Cannes Lions Shortlist

By Zion Rufus  X3M Ideas, a leading Nigerian advertising agency, has accomplished...

Tribunal strikes out PDP, Adebutu’s reply on vote buying allegation

The Governorship Election Petition Tribunal sitting in Abeokuta, Ogun State, on Monday...

Consequences of ignoring Netflix T&Cs lead to 596% increase in global search frenzy

By Zion Rufus As viewers immerse themselves in the latest season of Black Mirror,...

LinkedIn, WARC research reveal how clear customer promise can boost marketing success

By Zion Rufus LinkedIn's B2B Institute, in collaboration with WARC, has released...

OAAN loses Chairman, BOT

  By Felicia Nwosu The Outdoor Advertising Association of Nigeria, OAAN...

Bud Light’s brand health tanks amidst boycott uproar

By Joseph Ekeng Bud Light's brand health is still reeling from the consequences...